ARTISANAL CRAFTSMANSHIP & GENDER FLUIDITY IN MOROCCO

with Anwar Bougroug

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Imagine a brand that combines the vibrant colors of Morocco with the minimalist structure of Scandinavia. That is precisely the aesthetic that Anwar Bougroug envisions through his brand, Bougroug. Having Moroccon roots but growing up in Norway, Anwar was inspired by these two cultures. Through his genderless brand, he works hand in hand with Moroccan artisans to craft beautiful and sustainable pieces while defying traditional gender norms in the Middle East. Anwar talks to us about his vision for Moroccan fashion, the importance of utilizing local artisans, and the meaning of his Forbes 30 Under 30 nomination. Check out Anwar's Instagram (@anwarbougroug)!