INSIDE LOOK: FASHION MARKETING

with HERSHEY NETALA

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In this episode hosts Sofia and Nisha sit down with Hershey Netala who is a marketing manager at a global luxury fashion brand. They have a conversation about the evolution of fashion marketing from traditional editorial outlets such as Vogue to social media, how brands stay-up-to-date with cultural shifts, and the difference between brand and digital marketing. Of course, they also touch on the recent Balenciaga atrocity and why it is so shocking from a marketing perspective. Check out Hershey’s instagram pages @sainthershey and @hersharchives.