LA TERRE EST FOLLE

by Joe Arida

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La Terre Est Folle, translating to “the world is mad”, was founded by Joe Arida, who set out to create one of the first streetwear brands in Beirut, Lebanon. His brand consists of beautifully designed hoodies, t-shirts, hats, jackets, and Lebanese abayas. Many of his designs stem from collaborations with other Lebanese artists, and his clothes carry patriotic messages that speak to the political situation in Lebanon. We interviewed Joe all about his brand, and his take on the situation in Lebanon.

You can listen to the podcast here.